What digital marketing actually is
How a stranger becomes a customer online and every step in between. The channels and what each one is for, where social media, search, WhatsApp and email fit, and why most Kenyan businesses spend in the wrong place. We open with a live receipt: a Facebook post with 160 comments, then the actual enrolment number beside it. Interest versus intent, taught with real figures on the screen. Everyone maps their own business onto it.













